A 'skin type' list in boots is grossing out people and could be completely wrong
As Baz Luhrmann loves to remind us, wearing sunscreen is important. And not just for those with pale skin.
However, skin pigmentation means that some of us need greater protection than others. It's all down to melanin levels and so on. Anyway, it means lotion strengths vary, as do recommendations.
Pharmacist and beauty retailers Boots has come under fire for one of its skin colour descriptions on a 'skin type' card spotted in one of its stores.
Boots published a chart to help shoppers decipher the best sunscreen for their their skin tone. But some are offended by the company's choice of words...
The whole thing is actually quite confusing. Boots begins with 'sensitive', which you might consider to be a skin type rather than a shade. It later lists 'olive', which is definitely a tone. In between, Boots says 'normal' – what is normal? How do you define that?
Questions have also been asked over the SPF levels recommended to consumers. Boots isn't simply addressing skin type, but also colour, it seems.
You might say it's a little inappropriate of the chemist to advise relatively low SPF levels to some customers. Having dark skin might offer added natural protection from the sun, but it's a misconception to think that those with darker skin are safe from burning – and skin cancer.
Here's Boots' SPF selector from its website at the time of writing