A tech support employee once received a call from a disgruntled lady who had purchase one of their PCs. "The cup holder on my computer broke! I just got some coffee and put it in the cup holder and then it broke, and the coffee spilled all over me! I want a replacement!" The employee was a little confused and didn't know what to say. He finally asked her to describe the cup holder to him...he'd never heard of his company selling in-computer cup holders. So the lady went on to describe the cup holder to him. "Well, it pops out of the little box when I push a button, and it has 40x written on it..."